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CREATING + COLLABORATING
FOOT TRAFFIC
Working at Foot Traffic since 2019.
Foot Traffic operates five running stores throughout Portland and hosts four themed races annually, each requiring unique logos, marketing and event planning.
One of my favorite races, which I had the pleasure of fully rebranding, is "Fueled by Fine Wine," held in July in the scenic Dundee, Oregon wine country.
From branding to sourcing race shirts and designing engaging medals, I have thoroughly enjoyed bringing these events to life.
2022 Holiday Half Race
Concept: Ugly Sweater Design
For this project, creating stitched graphics to mimic a sweater pattern was key.
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